Digital Promotion for Business Level 2
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* Fee remission may be available for this course, visit Fees and Funding for further information
Develop the skills to promote a business online and build confidence using digital tools in today’s digital marketplace.
This qualification is designed to help you develop an understanding of how to promote a business in the digital age. It is suitable if you want to improve your own digital promotion skills in a real business context or use the course as a foundation for further learning in subjects such as marketing, business, ICT or media.
You will explore how digital tools and platforms can be used to raise awareness, engage customers and measure success. Studying online allows you to learn at a time and pace that suits your work or home commitments, while still receiving structured support from experienced tutors.
What you’ll cover:
- Digital promotion for business
- Understanding search engine optimisation for business
- Coordinating the use of digital media for business
- Producing digital promotional content for business
- Data protection and digital media for business
- Measuring the effectiveness of digital promotional activity for business
- Understanding social media
- Online reputational management
For each unit, you will complete a set of knowledge-based questions as part of the formal assessment. Your tutor will provide feedback after each unit. All assessments must be completed and passed to successfully achieve the qualification.
Entry Requirements
Level 1 or equivalent English language qualification required.
Information
All learning materials are provided online. You will need access to a computer or laptop and a reliable internet connection.
Studying a Craven College distance learning course is a great way to gain a FREE* accredited qualification in your spare time.
After completing an induction, you will be provided with all the learning materials you need and will receive ongoing support and guidance from experienced professional tutors. This flexible learning option is ideal if you have a busy work or home life and want to study where and when it suits you.
Further Study
On completion of this course, you may progress to:
- Level 2 Certificate in the Principles of Cyber Security
- Level 2 Award in Website Design
- Level 3 Diploma in Digital Marketing
This course provides a strong foundation for further study and progression into digital marketing, business and media-related roles.
Part-time courses are term-time only.
See our term dates for further information.
Did you know that some of our courses are free if you earn less than £26,800* living in West Yorkshire, North Yorkshire & Lancashire?
*Pending Funding Guidance
Distance Learning call 01756 693 800 or email distancelearning@craven-college.ac.uk
Courses in the community call 01756 693 800 or email communitylearning@craven-college.ac.uk
All other Part-time courses call 01756 693 309 or email parttime@craven-college.ac.uk
