Marketing T Level
The T Level Technical Qualification in Marketing equips you with essential knowledge and practical skills required for entry into a variety of marketing roles.
T Levels are new courses which will follow GCSEs and will be equivalent to three A Levels. These two-year courses have been developed in collaboration with employers and businesses so that the content meets the needs of industry and prepares learners for work.
You will learn core marketing principles, such as the purpose of marketing and customer behaviour, and specialise in areas like social media and advertising. Assessment includes exams, an employer-set project, and a synoptic project for the occupational specialism, with pathways to apprenticeships, higher education, and employment.
Entry Requirements
- 5 GCSEs grades 9-5 including English & maths
- Applicants will also need to attend an interview to assess suitability for the course
What you will study
- The purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
- Role of marketing including marketing as a management process, its importance, market type and reach
- The key differences between consumers and customers and the different ways to influence them
- Routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
- Customer personas and how they are used to determine marketing campaigns, including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical and different types of customers and consumers and what influences their behaviours
- Organisational purpose and business aims including for profit and not for profit marketing objectives
- The marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to product, price, place, promotion, people, process and physical evidence
- Marketing Assistant (Multi-Channel)
What's Next?
Further Study
- Progress to a related higher-level apprenticeship or course of study at a higher level
Careers
- Students on similar courses have progressed onto posts in administration within both the public and the private sector, advertising and media executive, marketing and junior management positions, however, this course can lead to a number of positions across different sectors including Project Management, Public Relations and Customer Services.
