Multi-channel Marketer Apprenticeship
Multi-channel marketers support customer focussed marketing activities that drive the demand for a product or service.
This occupation is found in small, medium, large and multinational organisations in private, public and third sectors such as finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.
The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results. The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focussed on raising awareness of the benefits of products within an environmentally sustainable model.
What you will study
- Marketing principles and campaign planning
- Brand development and brand management
- Market research and competitor analysis
- Digital, social media and traditional marketing channels
- Content creation, copywriting and design
- Customer journeys and audience targeting
- Marketing technologies and industry trends
- GDPR, copyright and ethical marketing practices
- Budgeting, ROI and campaign evaluation
- Project and campaign management tools
- Stakeholder and supplier management
- Customer experience and engagement
- Quality assurance and marketing asset management
- Marketing campaign planning and delivery
- Content creation, copywriting and proofreading
- Multi-channel and digital marketing
- Brand management and communications
- Market research and customer insights
- Social media and content management systems
- Graphic design and marketing asset creation
- Data analysis and campaign reporting
- Budget management and project planning
- Stakeholder and supplier management
- Marketing technology and digital tools
- Campaign evaluation and continuous improvement
- Has accountability and ownership of their tasks and workload
- Takes responsibility, shows initiative and is organised
- Works flexibly and adapts to circumstances
- Works collaboratively with others across the organisation and external stakeholders
- Seeks learning opportunities and continuous professional development
- Acts in a professional manner with integrity and confidentiality
What's Next?
Further Study
- Degree
Careers
- Digital communications assistant
- Digital marketing assistant
- Marketing administrator
- Marketing assistant
- Social media assistant
