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Business with Marketing

A career in digital marketing is a relatively new, exciting and creative one, this course will equip you with the skills you need to enter the industry. As a marketing professional, your role could include advertising, social media, journalism, brand awareness, market research and working on campaigns.

As part of the Business study programme, you will specialise in digital marketing and centre your work and projects around this area of study.
Whether you are heading for self-employment or big business, you will develop a range of business skills and techniques, personal skills and attributes, essential for successful performance in business.
You will have the foundations to go onto Degree level study, an Apprenticeship or into the workplace with knowledge of marketing, financial services, recruitment issues, law and current business and economic affairs, enabling you to choose specialist progression pathways or continue to keep your options open.
Our highly qualified and experienced tutors with a range of industry backgrounds including event management, accounting, advertising, human resources, finance, marketing and sales, both in the UK and overseas, are joined by guest speakers to make your course relevant and exciting. Your learning will be based around practical business exercises and reinforced by a variety of industry visits and in the past the students have taken part in very rewarding study in Poland.

Aireville Campus
Study Location
1-2 Years
depending on Level
How your qualification is made up

Entry Requirements

  • Level 3 – 5 GCSEs 9-4 or Business Level 2 (Merit/ Distinction) including English or maths GCSEs grade 9-4

What you will study

  • Exploring Business
  • Developing a Marketing Campaign
  • Personal & Business Finance
  • Managing an Event
  • International Business
  • Principles of Management
  • Business Decision Making
  • Work Experience
  • Digital Marketing
  • Web Development
  • Social Media
  • Market Research

What's Next?

Select your preferred study programme (subject). You can make 2 choices now and make a final decision in June. We will give you a conditional offer based on your predicted/actual GCSEs.

Further Study

  • Business Management BA (Hons)
  • Event Management BA (Hons)
  • Apprenticeship

Careers

  • Marketing Manager
  • Social Media Manager
  • Events Coordinator
  • Brand Manager
Meet the team
NEWS:  
  •   Choices Week for Business Students   •   Mahum’s Journey at Craven College   •   Sutton in Craven Student Wins Prestigious Business & Enterprise BTEC 2020 Award
Events