A career in digital marketing is a relatively new, exciting and creative one, this course will equip you with the skills you need to enter the industry. As a marketing professional, your role could include advertising, social media, journalism, brand awareness, market research and working on campaigns.
As part of the Business study programme, you will specialise in digital marketing and centre your work and projects around this area of study.
Whether you are heading for self-employment or big business, you will develop a range of business skills and techniques, personal skills and attributes, essential for successful performance in business.
You will have the foundations to go onto Degree level study, an Apprenticeship or into the workplace with knowledge of marketing, financial services, recruitment issues, law and current business and economics affairs, enabling you to choose specialist progression pathways or continue to keep your options open.
Our highly qualified and experienced tutors with a range of industry backgrounds including event management, accounting, advertising, human resources, finance, marketing and sales, both in the UK and overseas, are joined by guest speakers to make your course relevant and exciting, based around practical business exercises. Your learning is reinforced by a variety of industry visits and in 2019 the students took part in a very rewarding study in Poland.
- Level 3 – 5 GCSEs 9-4 or Business Level 2 (Merit/ Distinction) including English or maths GCSEs grade 9-4
- Level 2 – 4 GCSEs grade 9-3 or Business Level 1 including English & maths GCSEs grade 9-2
What you will study
|• Deliver Customer Service in a Business Environment|
|• Produce Documents in a Business Environment|
|• Work with Others in a Business Environment|
|• Communicate in a Business Environment|
|• Contribute to Running a Project|
|• Manage & Improve Own Performance in a Business Environment|
|• Exploring Business|
|• Developing a Marketing Campaign|
|• Personal & Business Finance|
|• Managing an Event|
|• International Business|
|• Principles of Management|
|• Business Decision Making|
|• Work Experience|
|• Digital Marketing|
|• Web Development|
|• Social Media|
|• Market Research|